INSEAD article of the week

February 5, 2007 at 9:38 pm Leave a comment


This December 2006 article was published by INSEAD faculty Amitava Chattopadhyay in the renowned Journal of Consumer Research

The Importance and functional significance of affective cues in consumer choice

Come to the Library to check out the display on this article and pick up a copy! 

Entry filed under: Faculty & PhDs, INSEAD Publications, Journals & Magazines, Relevant Links.

Library classes this week: New databases

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