INSEAD article of the week
February 5, 2007 at 9:38 pm
This December 2006 article was published by INSEAD faculty Amitava Chattopadhyay in the renowned Journal of Consumer Research
“The Importance and functional significance of affective cues in consumer choice“
Come to the Library to check out the display on this article and pick up a copy!
Entry filed under: Faculty & PhDs, INSEAD Publications, Journals & Magazines, Relevant Links.