Spotlight on Springer journals

November 16, 2010 at 2:59 pm Leave a comment

Discover this resource from 16-30 November – Ground floor, Doriot Library

Free access to top journals in Business & Management and Economics, now through November 30th.
Simply click here to view or download all content from SpringerLink top journals (no registration required, no strings attached)

 While you’re there, explore the extensively updated SpringerLink platform, featuring:
-Enhanced user functionality and usability
-Semantic linking for more efficient research
-Look inside technology now available for books

Read these top used and prestigious titles:
Economic Theory
Journal of Business Ethics
Journal of Risk & Uncertainty
Journal of the Academy of Marketing Science
Marketing Letters

Insead faculty regularly contributes to these journals, here is a selection of the most recent articles:

Diecidue, Enrico;La-Ornual, Dolchai
Reconciling support theory and the book-making principle
Journal of Risk & Uncertainty – vol. 38, no. 3, June 2009  p. 173-190

Smith, N. Craig
Bounded goodness: marketing implications of Drucker on corporate responsibility
Journal of the Academy of Marketing Science – vol. 37, no. 1, spring 2009  p. 73-84

Padmanabhan, V.;Coughlan, Anne T.;Choi, S., et. al.
Marketing modeling reality and the realities of marketing modeling
Marketing Letters – vol. 21, no. 3, September 2010  p. 317-333

Entry filed under: Journals & Magazines.

New Books in November 2010 INSEAD book in the spotlight

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