INSEAD book in the spotlight

January 21, 2011 at 10:50 am Leave a comment

The Doriot Library is hosting a two week display on the following INSEAD book:

New products and services development

a four-volume set

Volume 1: Innovating New Products and Services: The Dimensions of Innovations

Volume 2: Orienting the Firm for Promoting Innovations: Establishing a Culture of Innovations

Volume 3: Organizing to Innovate: Adapting the Firm to Innovate

Volume 4: Launching New Products and Services: Marketing Innovations Effectively

Edited by Hubert Gatignon

including articles by INSEAD professors

from Monday 24 January  to Sunday 6 February 2011


Entry filed under: Books @ Doriot, Faculty & PhDs, INSEAD Publications.

Library catalogue demos & refreshments! Spotlight on INFORMS journals

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