Spotlight on American Marketing Association journals

January 17, 2012 at 11:26 am Leave a comment

Discover the journals published by the American Marketing Association. In a special display from 17-23 January, Library ground floor.

 The American Marketing Association (AMA) is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing worldwide.

Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their marketing expertise, elevating their careers and ultimately, achieving better results. On February 17, 2012, the AMA will host its annual Winter Marketing Educators’ Conference in St. Petersburg, Florida, an important forum for research, intellectual exchange, professional development, and networking with colleagues from around the world.

The American Marketing Association publishes four of the leading marketing journals in the field: Journal of Marketing, Journal of Marketing Research, Journal of International Marketing and the Journal of Public Policy & Marketing. Each is considered the premier publication in its respective specialty. These journals connect you with marketing’s most accomplished and forward-thinking professionals and academics.

Access the full-text articles of these AMA journals via the JournalFinder:

Journal of Marketing
By providing thought-provoking, in-depth articles covering vital aspects of the marketing industry, Journal of Marketing is the premier publication for academics and practitioners.

Journal of Marketing Research
Written for technically oriented research analysts, educators, and statisticians, Journal of Marketing Research covers a wide range of marketing research concepts, methods, and applications.

Journal of International Marketing
Journal of International Marketing is the foremost resource on today’s international marketing environment. It features analysis of the latest marketing theories, in-depth articles, and coverage of new methods.

Journal of Public Policy & Marketing
Journal of Public Policy & Marketing illustrates the important role of marketing in the legal and regulatory venues by addressing the dynamic relationship between marketing and the public interest.

INSEAD faculty regularly contribute to AMA journals. Here are the most recent articles published:

 Puntoni, Stefano; Sweldens, Steven; Tavassoli, Nader T .
Gender identity salience and perceived vulnerability to breast cancer  
Journal of Marketing Research, vol. 48, no. 3, June 2011

 Facilitating and rewarding creativity during new product development
Burroughs, James E; Dahl, Darren W; Moreau, C. Page; Chattopadhyay, Amitava; Gorn, Gerald J .
Journal of Marketing, vol. 75, no. 4, July 2011

Entry filed under: Did you know?, Journals & Magazines.

Spotlight on American Marketing Association journals INSEAD book in the spotlight

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