New Books in April 2013

April 10, 2013 at 10:01 am Leave a comment

PlayingToWin

 Playing to win:

How strategy really works By A. G. Lafley and Roger L. Martin
Doriot and Tanoto Libraries

HD30.28 .L34 2013

 

 

Playing to win: how strategy really works, two of today’s best-known business thinkers finally get to the heart of strategy – explaining what strategy is for (winning) and what it’s about (choice).

Drawing from their years of experience working together and separately at P&G and the Rotman School of Management (where Martin is now dean), Lafley and Martin show how organizations large and small can guide everyday action with larger strategic goals – to win rather than simply play.

Learn how with engaging stories including: where Olay needed to play in the skin care market, the strategic acquisition of Gillette, the blockbuster innovations Swiffer and Febreze… and more.

Please click here for the complete new acquisitions list.

Entry filed under: Books @ Doriot, Faculty & PhDs.

Special Display – Robert U. Ayres Special Book Display – Margaret Thatcher

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