New Books in May 2013

May 7, 2013 at 4:27 pm Leave a comment

Salt_Sugar_Fat

 

 Salt, sugar, fat:

how the food giants hooked us

By Michael Moss

Doriot and Tanoto Libraries

RA700 .M67 2013

We are hooked on salt, sugar and fat. These three simple ingredients are used by the major food companies to achieve the greatest allure for the lowest possible cost. Here, Pulitzer Prize-winning investigative reporter Michael Moss exposes the practices of some of the most recognizable (and profitable) companies and brands of the last half century.

He takes us inside the labs where food scientists use cutting-edge technology to calculate the ‘bliss point’ of sugary drinks. He unearths marketing campaigns designed – in a technique adapted from the tobacco industry – to redirect concerns about the health risks of their products, and reveals how the makers of processed foods have chosen, time and again, to increase consumption and profits, while gambling with our health.

Please click here for the complete new acquisitions list.

Entry filed under: Books @ Doriot, Faculty & PhDs.

Business Intelligence Highlight: CEO and Senior Executive Survey 2013 – Gartner Research Special Book Display – Publications by INSEAD Alumni and Faculty

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