New Books in May-June 2016

May 4, 2016 at 12:01 pm Leave a comment



Netnography: redefined

Robert V. Kozinets

Doriot and Tanoto Libraries

HM131 .K69 2015


Social media and internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches, “Netnography: redefined” is an indispensable guide to the understanding and conduct of Internet ethnography.

With this volume, netnography is upgraded, updated and renewed with the latest netnographic research from media anthropology, geography, education, library sciences, travel and tourism, linguistics, media and cultural studies, sociology, sexuality, addiction research, gaming studies, and nursing, and multiple examples from the worlds of Facebook, Twitter, LinkedIn, and other social media sites.

Like its predecessor, “Netnography: redefined” includes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. Yet this edition adapts netnography to include big data and social media analytics, as well as further incorporating notions of network analysis. It deepens the practice of netnography through participative engagement, introspection, alternative representation, and a new humanist focus.

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Entry filed under: Books @ Doriot, Faculty & PhDs.

New DVDs at Doriot – April 2016 New DVDs at Doriot – May 2016

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