New Books in January-February 2017

January 5, 2017 at 12:56 pm Leave a comment

martketingsmall

Martketing:

the heart and the brain of branding

Javier Sanchez Lamelas

Doriot and Tanoto Libraries

HF5415.3 .S36 2016

Secrets, lessons and insights from the frontline of world-class branding and marketing. This book exposes the marketing secrets and lessons learnt from one of the world’s most exciting global brands-Coca Cola-and how you can apply them to your own brand. It explores the core beliefs and principles that were needed to evolve one of the most powerful marketing machines on the planet that worked successfully across cultures and fast-changing environments.

The author was part of a team of outstanding individuals and agencies that generated better, faster and more effective marketing on an unprecedented level. Through a combination of research, theory and real-life experience, Lamelas explains why and how marketing works, and offers a proven framework to help you master your own marketing strategy.

Please click here for the complete new acquisitions list.

Entry filed under: Books @ Doriot, Faculty & PhDs.

Special Book Display – Riccardo Petrella Welcome 17Ds!

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