Bloomberg Assessment Test
Did you know?
Bloomberg Institute offers the Bloomberg Assessment Test to students worldwide who are interested in a career in Finance and wish to assess their knowledge and aptitude.
This page has more information about the test and you can ask your questions directly via the BAT Facebook page.
Upcoming sessions in Paris:
- 2nd February @ 3pm
- 9th February @ 3pm
- 16th February @ 3pm
- 23rd February @ 3pm
There are a limited number of seats available for these sessions so,
go to www.TakeTheBat.com and sign up now!
INSEAD book in the spotlight
The Doriot Library is hosting a display on the following INSEAD book
The hedgehog effect: executive coaching and the secrets of building high performance teams
from Monday 23 January to Sunday 5 February 2012
This book is available for purchase at the Foot-Note bookstore on campus
Spotlight on American Marketing Association journals
Discover the journals published by the American Marketing Association. In a special display from 17-23 January, Library ground floor.
The American Marketing Association (AMA) is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing worldwide.
Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their marketing expertise, elevating their careers and ultimately, achieving better results. On February 17, 2012, the AMA will host its annual Winter Marketing Educators’ Conference in St. Petersburg, Florida, an important forum for research, intellectual exchange, professional development, and networking with colleagues from around the world.
The American Marketing Association publishes four of the leading marketing journals in the field: Journal of Marketing, Journal of Marketing Research, Journal of International Marketing and the Journal of Public Policy & Marketing. Each is considered the premier publication in its respective specialty. These journals connect you with marketing’s most accomplished and forward-thinking professionals and academics.
Access the full-text articles of these AMA journals via the JournalFinder:
Journal of Marketing
By providing thought-provoking, in-depth articles covering vital aspects of the marketing industry, Journal of Marketing is the premier publication for academics and practitioners.
Journal of Marketing Research
Written for technically oriented research analysts, educators, and statisticians, Journal of Marketing Research covers a wide range of marketing research concepts, methods, and applications.
Journal of International Marketing
Journal of International Marketing is the foremost resource on today’s international marketing environment. It features analysis of the latest marketing theories, in-depth articles, and coverage of new methods.
Journal of Public Policy & Marketing
Journal of Public Policy & Marketing illustrates the important role of marketing in the legal and regulatory venues by addressing the dynamic relationship between marketing and the public interest.
INSEAD faculty regularly contribute to AMA journals. Here are the most recent articles published:
Puntoni, Stefano; Sweldens, Steven; Tavassoli, Nader T .
Gender identity salience and perceived vulnerability to breast cancer
Journal of Marketing Research, vol. 48, no. 3, June 2011
Facilitating and rewarding creativity during new product development
Burroughs, James E; Dahl, Darren W; Moreau, C. Page; Chattopadhyay, Amitava; Gorn, Gerald J .
Journal of Marketing, vol. 75, no. 4, July 2011
Spotlight on American Marketing Association journals
Discover the journals published by the American Marketing Association. In a special display from 17-23 January, Library ground floor.
The American Marketing Association (AMA) is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing worldwide.
Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their marketing expertise, elevating their careers and ultimately, achieving better results. On February 17, 2012, the AMA will host its annual Winter Marketing Educators’ Conference in St. Petersburg, Florida, an important forum for research, intellectual exchange, professional development, and networking with colleagues from around the world.
The American Marketing Association publishes four of the leading marketing journals in the field: Journal of Marketing, Journal of Marketing Research, Journal of International Marketing and the Journal of Public Policy & Marketing. Each is considered the premier publication in its respective specialty. These journals connect you with marketing’s most accomplished and forward-thinking professionals and academics.
Access the full-text articles of these AMA journals via the JournalFinder:
- Journal of Marketing
By providing thought-provoking, in-depth articles covering vital aspects of the marketing industry, Journal of Marketing is the premier publication for academics and practitioners.
- Journal of Marketing Research
Written for technically oriented research analysts, educators, and statisticians, Journal of Marketing Research covers a wide range of marketing research concepts, methods, and applications. - Journal of International Marketing
Journal of International Marketing is the foremost resource on today’s international marketing environment. It features analysis of the latest marketing theories, in-depth articles, and coverage of new methods. - Journal of Public Policy & Marketing
Journal of Public Policy & Marketing illustrates the important role of marketing in the legal and regulatory venues by addressing the dynamic relationship between marketing and the public interest.
INSEAD faculty regularly contribute to AMA journals. Here are the most recent articles published:
Puntoni, Stefano; Sweldens, Steven; Tavassoli, Nader T .
Gender identity salience and perceived vulnerability to breast cancer
Journal of Marketing Research, vol. 48, no. 3, June 2011
Facilitating and rewarding creativity during new product development
Burroughs, James E; Dahl, Darren W; Moreau, C. Page; Chattopadhyay, Amitava; Gorn, Gerald J .
Journal of Marketing, vol. 75, no. 4, July 2011
New DVDs at Doriot – January 2012
Please find the list of new DVDs here.
New research resources @ your Library
The Libraries are happy to announce the addition of two new research resources:
- WARC: THE database to use for marketing and advertising research, providing case studies, articles, company profiles and market intelligence.
- Dissertations & Theses: Abstracts of dissertations and theses worldwide in the humanities and social sciences, with 24-page previews, when available. INSEAD theses are available full text and can be searched separately by selecting the @INSEAD subset.
Please note that due to a steep increase in cost, INSEAD has not renewed its subscription to the FT.com website.
Financial Times and FT.com content remain available in the Factiva database with respectively a 24h and 48h embargo.
Contact us if you have any questions.
New Books in January 2012
Please click here for the complete new acquisitions list.
Welcome class of December 2012!
The Doriot Library welcomes the new MBA students!
Don’t miss the orientation on Tuesday January 10, 2012 @ 3:15pm (Amphi A)
Here are a few pointers to get a head start:
Are you in the job search mode yet?
Stop by on the ground floor of the library to check out (3 day loans) our job search corner. Last year’s most popular titles: Ace Your Case, Case in Point, Crack the Case. See the full list here.
Looking to improve your Français, Italiano, or Deutsch before the language placement test?
Check out our language books, here is a selected list . For more material on various languages, just use the Library catalog.
What about textbooks?
Most recent editions of textbooks cannot be checked out of the library, however, you are welcome to pick one up from the shelves on the ground floor and read it “in house”! No need to carry these heavy items around everyday.
Where can I find articles on a topic? How do I start researching a company?
You can start on this page or use these research guides. If you want to know how to get full text articles from the Harvard Business Review or the Financial times, create a target list of companies, find SWOT analyses and more, attend one of the training sessions offered by the Library, no need to register!
How do I contact you?
The Doriot Library is staffed Monday through Friday from 8:30am to 7:30pm, you can also contact a person or a department by phone or email from the staff directory page.
INSEAD book in the spotlight
The Doriot Library is hosting a display on the following INSEAD book
Supply chain management: seven winning tips that every salesperson should know
by Enver Yücesan and Bidur Dhaul
from Monday 9 to Sunday 22 January 2012
2011 in review
The WordPress.com stats helper monkeys prepared a 2011 annual report for this blog.
Here’s an excerpt:
The concert hall at the Syndey Opera House holds 2,700 people. This blog was viewed about 9,200 times in 2011. If it were a concert at Sydney Opera House, it would take about 3 sold-out performances for that many people to see it.
